• Ecommerce

    Click below to see a showcase of some recent Ecommerce projects the Code Seo team has worked on.

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  • Web Design

    Need a new website? Have a look at some of our recent designs that include responsive web design. We offer various software programs like Adobe Dreamweaver, Webdev and Microsoft Expression Studio for catering to different types of customers. There are …

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  • PPC Campaign Management

    PPC PPC..? What exactly is this term all about is the first thing that comes to mind. Obviously, whenever such abbreviations are used, it is human nature to be curious to know more about it. Well, PPC is nothing but, …

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  • Link Building

    We understand that link building is the crucial element for the success of a website. We endeavour to offer just that for the success of your website. We will include all those factors that will draw links to your website …

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  • SEO Consultancy

    There are many Keyword Phrase Analysis sites available and it’s really difficult to choose which one is the best among them. There are a plethora of sites which can be very well used for keyword phrase analysis. We have expertise …

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  • I Have Lost My Rankings. Why?

    October 31, 2013 1:07 am - Posted by Asad Waheed Category:SEO

    We often come across a variety of clients who have used other SEO services from other providers or tried to attempt to do it themselves. Eventually they reach a point where their rankings disappear. This occurs usually when an seo provider has bought/made low quality spammy links. These bring more harm than good but can often yield short term gains. Another cause for the drop in rankings is that other competitors have copied your text and slightly altered it. This duplicate content may cause a drop in your rankings and a boost for your competitors. The first step to removing any poor spammy links is to use : http://linkquidator.com/

    They offer a free 1000 link removal which in most cases is adequate for most sites unless there has been a huge amount of spam directed to your site. By logging into you google webmasters, it becomes visible if you have been hit by a penalty or not.

    A common cause for a loss of rankings, is that your competitors have stepped up their SEO game and you have remained stagnant as time has passed. If this is the case then bring some new original content to your site and start back your backlinking. Ensure you have correct on page seo, as this is very often overlooked. If your still struggling with your site, the team at Code SEO is happy to create a competitor analysis and aid your website to recoup any lost rankings.

    Another potential cause is a competitor has decided to play a dirty game of Negative SEO. This is very much a real practice and we would not like to describe in detail how this can be achieved however we would like to aid any business who has been hit by this dirty practice at a very nominal fee as we do not condone this behaviour and feel it is damaging the internet. Rather than competitors playing dirty they should focus on creating high quality links to their own site.

  • Blogging – Is it worth it?

    October 4, 2013 9:17 pm - Posted by Asad Waheed Category:SEO

    So lets run a scenario that you’re a law firm based in Manchester and you have a website that your content with. It serves the purpose of displaying what services your provide and has a simple contact form in which visitors can use to get in touch. Why do I need to add a blog? It is something we have seen time and time again from larger corporations but why are they doing it?

    Blogging is one of the most efficient ways to bring fresh unique content to your site in which your visitors can actively engage with. By having social sharing icons at the end, it allows relevant and useful information to go viral across social media platforms and the comment section allows visitors to voice their opinion on the topic.

    But how is this helping your website?

    Simple, Google is more than a search box. It is a clever calculated mathematical algorithm which can decipher many aspects to your website. A huge factor in this algorithm is customer interaction, how long are they spending on your website? Do they leave after seeing your homepage? How many pages do they look at? Is there social signals directed to your website? Are there any online reviews of your business?

    By blogging regularly you are constantly raising an alert to Google crawlers that new content has been added which is relevant for your field.

    An law firm based in Manchester can mention new legislations that have been enforced, what paperwork is required for customers to fill out and an update of case studies they have recently ran. By keeping your visitors in the know they will associate your website as a memorable experience and return for updates.

    A simple way to build this following is by having an opt in newsletter. This is a very efficient way to get in touch with your customers about any major updates or special offers your running. It can be hard to build an initial following so promote it by giving discounts to customers who sign up and a grand prize for those who get 5 friends to sign up. This viral approach can quickly grow exponentially.

    How do I work out what to write about in my blog?

    An efficient yet simple way to approach this topic is to simply use the Google Keyword Planner Tool. By placing in the keywords you would like your website to rank for you can generate a comprehensive list of keywords that are related. By ensuring a good keyword density of the words you would like to rank in your article and correctly optimizing the on page seo you can see very quick results.

    We always recommend gaining some social bookmarks to point to any new blog in order to have a strong foundation of social signals for all blog pages. If you want to gain further exposure than a press release every week is the perfect way for your website to gain huge authority very fast. As press releases are syndicated across reputable news websites, these backlinks can prove invaluable in boosting rankings. Your press release may also feature in Google News if a high authority syndication network is used which leads to high number of views due to a large amount of consumers having Google alerts set up for topics that interest them.

     

  • Latest Google Hummingbird Update

    October 3, 2013 9:23 pm - Posted by Asad Waheed Category:SEO

     Recently Google’s search engine algorithm has been adjusted to cater for a change in more responsive and relevant terms. The days of buying a few cheap links to boost your website listing are long gone. To prosper in this generation there are various factors which need to be addressed in order to rank for competitive terms and stay there.

    The Code SEO team are big believers in having good quality content on your website. This may seem like a very basic step however it is often overlooked by many businesses due to the overwhelming work when launching a website. This doesn’t have to be so daunting with the installation of a blog on your business site which allows consistent addition of new services you have added to your repertoire. In this day and age change is a vital part to surviving and this holds true in the digital world as well. The greed of new content has become the norm for your consumers due to constant updates on large websites such as Facebook. Have you ever sat there refreshing your news feed to see something new? Well the likelihood is your visitors are doing the same on your site. There are numerous of quick methods to get round this, such as integrating a Facebook like box on your sidebar to show constant updates or possibly a feed to your Instagram for new images, twitter for tweets etc…

    What if you suffered a penalty from previous updates?

    Well you will be happy to know that with hard work and perseverance we are able to lift these penalties by disavowing all your spam based links and by communicating directly to Google regarding the removal of these links.

    It is always recommended on giving the team a quick call or request a call back and we can explain the best course of action for your site.

    How can I make my website more interactive with my visitors?

    There are a few routes, which can be taken to achieve longer visitor retention times. Since the installation of our live chat module we have found that it gave us the opportunity to communicate to our visitors and guide them more efficiently as to what they came on the website for. Its often very hard to get good quality information in certain niches and if your business fits in this category then it is well worth while to give honest and direct advice for free. This can also be in the form of an interactive question and answer on your site, allowing customers to ask any queries they may have.

    If you feel this is too brief then a full forum can be installed in order to categorise certain topics and create an interactive community.

    Another good tip is to allow visitors to guest blog on your website or upload relevant content. There has been a rise in websites that create “newspapers” by compiling a variety of blogs that hit certain key words.

    What is a “Responsive Website” ?

    With the latest update it has been recorded that responsive websites have started to rank higher than outdated static websites. A responsive website is one that automatically adjusts according to the browser it is being viewed on. With the recent rise in tablet pc’s such as Ipads and the sharp increase of smart phones, consumers are quick to use the latest technology. By ensuring your website is friendly for these browsers it has been proven to increase conversions and have a more interactive visitor experience.

    What is a “Citation”?

    This term may baffle you initially but it is quite a simple idea. The creation of good quality citations pays dividends in local campaigns i.e your targeting words related to you location … Barbers Manchester

    It is essentially the listing of your business on good quality directories which display an interactive map that mark the GPS location of your business address.

    The more maps you have referring to your location the higher your google local listing will rise.

    How important is Social Media?

    I know there has been a lot of emphasis put on social media of late but it really can be an effective marketing tool. The Code SEO team have specialists who can target potential customers for you based on what they have tweeted and location. For example if you run a dental practice in Manchester we can search for people who have tweeted about tooth ache within 20 miles of your practice.

    Having a busy Facebook page and encouraging check ins, really can make a difference in going viral. We feel that Facebook has slowed down the reach posts get but are still very worthwhile.

     

    We are firm believers in sticking to the fundamentals and one area of SEO which is very overlooked is that of on-page SEO. The hype of getting backlinks seems to leave this region overlooked however it is extremely important to get right. By having efficient meta tags and correctly coded images you can increase the visitors you gain tremendously. Not only is this brilliant for your organic campaign but by having each page of your website correctly optimisied, if you were to run an Adwords campaign your quality score will be much higher leading to cheaper costs per click.

     

    What’s the most efficient thing I can do to optimize my website?

    We have many clients who want to be a part of raising the profile of their website and we keep stressing them that the most essential aspect is that of engaging content. Usually businesses have very niche terminology and terms that the lay man doesn’t understand. By explaining them to your visitors your not only helping them achieve their goal but your are raising the profile of the knowledge your company possess.

    This latest update has had quite the opposite effect on our clients rankings. We have seen that by using white hat i.e ethical methods that their websites have boosted further in the rankings. It shows that hard effort pays off in the digital world. We would like to leave you with one thought, when was the last time you updated your website?

  • What Every Small Business Should Do

    October 1, 2013 3:10 am - Posted by Asad Waheed Category:SEO

    Understanding Google Places

    Google Places is a service that allows you to be listed on Google Maps, so that your clients or customers can easily locate you. Business owners, who are listed with Google, can use Google Places to manage the information regarding the physical location of their business. This means when a potential customer searches for the service or product you offer, your business would be listed under the organic web listings as well as in Places. Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.

    Getting your business listed on Google Places is easy and can be done in just three steps. The first step is to set up an account and submit the relevant information like the address, phone number, email, hours of operation, payment method, mode of service, images and even videos to Google. Once you verify your listing through phone or mail, you would receive a PIN from Google that allows you to claim the specified listing. Once this process is complete, your listing would get accepted by Google and can be viewed on the site.

    The best part of it all is that Google Places is a free service and it is upto you as a business owner to make the best of it.

    Why every small business needs Google Places

    Google Places is a straightforward service from Google to help small business make themselves visible and searchable on the internet, by people from a particular locality they cater to. Google Places is free and allows businesses to put themselves on the web with little effort, which makes the service and excellent marketing option for small business owners.

    Google Places is the local Yellow Pages – With the internet at hand, there are very few people who still search for a service using the traditional Yellow Pages directories. So besides being listed in the traditional Yellow Pages, businesses should also consider getting listed in online directories and in Google Places, especially if the business caters to a local audience. The advantage of using Google Places is that all the relevant information about your business is available and can be accessed by your potential customers through the internet, even when you don’t have a website. So if you are a small business owner and cannot afford maintaining a website, Google Places is the viable solution for you.

    Improved search engine page ranking – Google Places focuses on local searches, which means that the competition for a local business o Google Places would be restricted to the other business only within the locality and not the entire region, city or state. This means that there are better chances of your business being at the top of the search engine page results for your category and location.

    For example, a search with key terms – ‘Italian restaurants in Somerset, NJ” would only get results for Italian restaurants within the region and not the entire state of New Jersey. So, the possibility of your Italian restaurant being found is much better in Google Places.

    Your business is easily found on Google Maps – Another advantage of getting listed in Google Places is that your business would also be marked in Google Maps, giving the exact location of your business to a potential customer. When you allow your business listing to be found through relevant keywords used in Google Maps, which also works on mobile phones, customers on the move, who are looking for your service, would be able to find you without much hassle.

    Cost-effective local marketing – The obvious reason for a small business to use Google Places is that it is a free service. Spending huge amounts of money on billboards, television, radio or print ads is not a practical option for small businesses. Google Places on the other hand allows small businesses to advertise to their potential customers in a given locality and costs much lesser than traditional advertising options.

    Making the best use of Google Places

    Now that you know about the benefits of Google Places, here are a few tips on how you can make the best use of this service.

    Use keywords – Use relevant keywords properly to create an impressive product or service description that appeals to the customers. But avoid overusing or stuffing of keywords, otherwise your search engine page ranking could go down drastically.

    Add Images and videos – Business owners listed in Google Places are allowed to add upto 10 images and 5 videos for free. Make the best use of this and upload images of your business establishment, so that it becomes much more easier for customers to find and identify you.

    A Google Places page for every location – If your business has different branches at different locations, make sure that each branch has a separate Google Places page with the location’s address and phone number. In case you have just one branch but offer services in different locations, you can create a single page and list down the areas in it.

    Encourage reviews – Ask your pleased customers to review and rate your services on Google Places. The higher your ratings, the more number of customers you can get. Try to get as many reviews as possible, but only from genuine sources. However, avoid having too many just for ranking as this can cause Google to push your listing down.

  • Online Reputation Management

    September 25, 2013 7:44 pm - Posted by Asad Waheed Category:SEO

    Why is online reputation management important?

    With the world turning more and more to the internet for information one needs to have a complete variety of information from various sources so as to lay out a foundation of positive information, to give those interested in you an idea that there are a lot of individuals and groups that have encountered you and were pleased and finally to make any negative stuff get off the first pages of the search engines.

    A multitude of different sources with positive reviews and information will give the buyers of your clients products or services more of a reason to do business with them as opposed to the company that has a thin positive background.

     

    Code SEO Proposed Strategy

    Creation of 250 Social Media Profiles

    Creation of Testimonial Videos

    Video SEO all testimonial Videos

    Backlink all Social Media Profiles

    Construction of Local Citations

    Creation of Web 2.0 Websites

    Google Local Optimisation

    Purchase and Creation of Websites on EMD

    Reviews Created And Posted On Variety Of Websites

  • SEO For Manchester Based Businesses

    September 17, 2013 10:16 am - Posted by Asad Waheed Category:SEO

    manchester infographic

  • SEO for Hotels

    July 7, 2013 8:29 pm - Posted by Asad Waheed Category:SEO

    seo for hotels